The Gamification Co. Gamifying Behavior. Amplifying Outcomes The Gamification Co. Gamifying Behavior. Amplifying Outcomes
Book a demo

About TGC · How we do it

Engage. Motivate. Achieve.

Making the mundane fun. In one APA survey, half of respondents did not feel rewarded or appreciated at work, so they left. Children who do not get positive reinforcement do not perform as well as their peers who do; employees who get more promotions and awards seem always excited to come to work. Little actions go a long way in shaping human decisions and feelings. We believe everyday actions do not have to be mundane: workspaces and work can be exciting, and learning can be as engaging as it is made out to be.

01We engage
Two-way exchange accelerates growth.
02We motivate
Rewards without stress or toxic competition.
03We achieve
Engaged, motivated people perform better.

We engage

Keep the room awake.

Learning a language or working a 9-to-5 is a two-way exchange: the more back and forth, the better the result. A speaker who drones on loses the room; one who asks questions and runs activities keeps it. Hold the room's attention above 70% for twenty seconds to win the badge.

Press start to begin your talk.

Room attention100%
Held above 70%: 0 / 20 s

We motivate

Reward without the toxic part.

Research keeps showing that people perform better, and repeat behaviours, when they are rewarded and appreciated. Our reward systems avoid stress and toxic competition, building individual motivation, strengthening team motivation, and so increasing overall organisational motivation. Compare the two designs.

Individual motivation
Team motivation
Stress

Illustrative comparison.

We achieve

Healthy ways to hit the target.

We help individuals, organisations, governments, educational institutions and societies reach their targets in a healthy way, from KPIs to better scores; we have helped some of the world's top corporates conquer peaks with human-focused gamification. Our approach is why our solutions are being taken up by some of the biggest corporations in the world. Every solution is backed by technology and the principles of human behaviour, with Appreciative Inquiry and the Value Creation Process at the core. SeTU gamifies ethical practice with ancient Indian wisdom, and we make tasks like onboarding fun.

72%

of employees in one study said gamification made them work harder.

Gamification isn't simply an add-on now. It is a necessity, and the new way to engage, motivate and achieve.

Let's make your mundane fun.

Tell us what you want people to do more of. We'll show you how to engage, motivate and achieve it.