Self-Determination Theory
Ryan and Deci, 1985 to the presentWe design for autonomy, competence and relatedness, the three needs that drive intrinsic motivation.
About TGC · Our science
Four sciences. One transformation.
The sciences are the core architecture behind every experience we design, not decoration added at the end. And we hold ourselves to one metric: behaviour change, not completion or satisfaction.
Tap a science to charge it
Every design starts here.
Charge all four to power one transformation.
The scientific foundation
The architecture behind every design.
Appreciative Inquiry
Cooperrider and Srivastva, 1987We build on what already works and what learners aspire to, instead of starting from their deficits.
Be·Do·Have model
Identity firstAn identity shift comes before skills practice, so new behaviour is grounded in belief.
Adult Learning Principles
Knowles, 1968We sequence learning around what adults need: immediate relevance, respect for their experience and problem-centred practice.
The Be·Do·Have transformation
Be first. Then do. Then have.
Move the learner along the arc. Each phase builds on the one before, and the last step measures what changed.
Identity0%
Competence0%
Lasting habit0%
The meters show how the phases build on one another. They are an illustration, not a measurement.
Measure impact
Analytics. ROI. Business outcomes.
15+years of gamification expertise
200+gamified experiences built
82%average completion rate uplift
3×behaviour change versus traditional L&D
4 science pillars5 content levels2 SaaS platforms100% white-labelAI content studio
See the science at work.
Skillmuni, Coroebus, our content levels and the Ai Content Studio are all built on these four sciences.