The Gamification Co. Gamifying Behavior. Amplifying Outcomes The Gamification Co. Gamifying Behavior. Amplifying Outcomes
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Values and behaviours game · Digital game

Explore your organisation's values and behaviours.

An engaging pathway to deeper understanding. SeTU™ digital shows how your organisation's values connect to everyday behaviours, and how each decision affects the player, their team and the organisation.

A game steeped in history

Rooted in Mokshapath, the 13th-century Indian game by Swami Gyandev that we know as Snakes and Ladders. Ladders are behaviours that match your values and move you forward. Serpents are behaviours that set you back.

See the physical board game →

The game play

Choose at the Destiny Gates.

Players navigate a board filled with scenarios that reflect real workplace situations. Ladders represent positive behaviours aligned with organisational values and propel them forward; serpents symbolise negative behaviours and cause setbacks. Every step is a decision with immediate feedback, so players internalise core values, understand the impact of their actions on their own and the organisation's success, and learn to exhibit behaviours that foster a positive and inclusive workplace culture.

Try it: four career stages, four workplace scenarios. At each crossroad, three choices move you forward and one sends you back, and the Decision Impact Scale grows as your career does. Finish with eight or more karma to win the badge.

Destiny Gate 1 of 4 · New joiner · impact ×1

You spot an error in a report already sent to a client.

Value Buddy

Example scenarios for this demo. The real game is configured with your organisation's values and challenges.

Play. Explore. Enjoy.

The pieces of the journey.

Value Buddies

Gatekeepers at every crossroad. Three choices move you forward and one sends you back; the Buddies help, but you choose.

Tokens

Fire, Water, Earth and Air. Each element is a personality type; pick the one that resonates.

Dice

Rolls stand for how life unfolds, and its unpredictability.

Destiny Gates

Crossroads at critical career points. Your choice decides whether you advance.

Karma badges

Tied to career stages: gained by upholding values, lost when they are compromised.

Decision Impact Scale

Decisions carry more weight as you move through your career, for better or worse.

Why SeTU™

Discover and embed your values.

A highly configurable digital game. Real-world scenarios and real-time feedback show the impact of each choice, reinforce the behaviours you want, and promote inclusivity and accountability.

"SeTU – when I first heard about it, that it's a ladder and snake game, I was really excited. I said, oh, what is it? Let me just see. I didn't know how it's played, etc., though it had the instructions very clearly written. And when I first tried that, some of my observations, because I tried it, I mean, I've done programs with SeTU many times, with many groups, senior groups, middle management groups, and even the youngsters. What I find is that the moment they see this game, the first thing is that they become like children. You know, they just are curious and want to know, hey, what's in it for me?"

Dr Kalindi BhatLeadership Development Consultant, Facilitator, and Coach

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Engagement and understanding

Learning organisational values and behaviours becomes interactive and enjoyable, so core values and expected behaviours are not only communicated but deeply understood and internalised.

Real-time reflection

Employees reflect on their actions and choices in real time; immediate feedback shows the direct impact of their behaviours on their own and the organisation's success, for stronger alignment with company values.

Independent decision-making

Navigating real workplace scenarios helps employees understand the consequences of their choices, fostering accountability and behaviours aligned with the organisation's values.

Highly configurable

SeTU™ can be configured to reflect the values and behaviours unique to your organisation, with real-life scenarios and challenges your team may encounter.

Configure SeTU™ for your values.

Aligned values encourage collaboration and a shared pursuit of company goals. Let's build your edition.