About TGC · What we do
Gamification with human-focused design.
The human in human resources has faded, and productivity and motivation have faded with it. How do you motivate people, keep good ones, make processes work and help students learn lessons they value for life? Our answer is human-centric gamification that draws on basic human instincts to engage, motivate and drive achievement.
of people surveyed often felt their efforts went unvalued or unrewarded, and switched jobs.
Survey cited on the current site.
How we use gamification
A science, not a sticker sheet.
We go beyond points, badges, leaderboards and rewards, toward knowledge retention and positive reinforcement. Behavioural science principles, Appreciative Inquiry and the Value Creation Process, strengthen organisations, governments and individuals, with results that go beyond the numbers.
Yu-kai Chou's Octalysis framework
Map the eight core drives.
The Octalysis framework, a human-centric gamification design framework developed by Yu-kai Chou, sits at the core of all our gamification platforms and solutions. It lays out the eight core drives for human motivation, a structure for analysing why we do what we do. Rate how strongly your workplace uses each one and watch your shape form. Set all eight to win the badge.
Value Creation Model
Build from the ground up.
Most change programmes focus on Do, the actions, tools and systems, and reward a predefined Have. Lasting behaviour change starts with Be: the belief that supports the Do and the Have. Stack the blocks in the order that holds.
Pick the foundation block first.
Appreciative Inquiry
Start from what is working.
Fixing gaps and focusing on what people don't know can trigger limbic threat responses, disengagement and quiet rejection of change. As Appreciative Inquiry practitioners, we build on the strengths of people, organisations and society, and turn them into a compelling vision of success. Our cycle: Define, Discover, Dream, Develop, Deliver, to consolidate the belief in the self, the team and the outcome; strengthen knowledge, skill and attitude; and secure tangible outcomes.
We put the human back into human resources
Solutions for people, organisations and society.
Our unique approach is why our gamification solutions are being taken up by some of the biggest corporations in the world. We tap into some of our biggest needs as humans, with design-oriented solutions that satisfy them through actions most people find mundane. Our solutions help individuals, educational institutions, corporates, governments and society as a whole.
How gamification helps you: we make things fun and simpler, be it learning, the way your employees engage with your processes or business, or how you conduct research. We turn actions such as learning a new word or filling in a timesheet into desirable habits, using the best techniques in neuroscience and psychology, combined with design thinking, to amplify private and government organisational processes, outcomes and individual productivity.